A whore is someone who sells her body for money. We saw the whores of golf on display this past weekend at the U. S. Open.
They use their bodies as billboards for commercial advertisement. The hats, the shirts, they are like Nascar vehicles plastered with the logos and names of the companies that have contributed to the player’s participation. Instead of being streetwalkers, these guys are course walkers. But the difference, in terms of commercial substance, is negligible. At least the street whores charge reasonable prices. I’ll bet these golfers are banking sizable chunks of change for allowing their bodies to be used as business sign boards.
Golf is supposed to be a gentleman’s game but this commercialization of the sport cheapens it. If an NFL player showed up to play wearing, say, a sporting goods company’s logo on his helmet, he’d be tossed and fined and possibly suspended. The other major professional sports similarly ban such crass commercialism. If the players want to enter into private contracts with companies to shill their goods off the field, that’s something else again.
The whores of golf ought to limit their play time to the logo on their golf bag, clubs, and balls. They can certainly afford to buy shirts and hats that aren’t emblazoned with their sponsor’s company symbols.
At least Tiger Woods is a little too classy to wear a blinking neon Nike logo on his back. The extra weight might hurt his short game.
posted on June 23, 2009 7:04 PM ()
I do agree. The hat I wear is a wide brim straw hat with a simple red band. No "Titliest," "Nike," or "KPMG" written all over it. Maybe I'm missing out, but then there are no TV crews out where I play.
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